KALEIDO, Ideas & Logistics, as one of the world’s five largest logistics operators of natural stone, attended the Natural Stone International Fair held in Madrid (IFEMA) from 7 to 10 May. This issue has received over 300 industry professionals.
Piedra 2014 is held under the International Construction and Efficient Rehabilitation Week (SICRE 2014) which for this edition had the leitmotiv “Where the future is built”.

 “Forums such as the Natural Stone International Fair are key to understanding the needs of the industry and help develop tailored products and services. Natural stone has been and will continue to be for KALEIDO a strategic sector with which we have grown to the beat of the development of our clients”, says Xoán Martínez Reboredo, CEO of KALEIDO, Ideas & Logistics.

The commitment to internationalization

One of the axes of the call is to strengthen the international dimension and promote foreign trade among the participating companies. In this sense, the Fair will focus its efforts on the markets of greatest interest to the industry, such as the Latin American (Mexico, Brazil and Colombia), the Mediterranean (Tunisia and Morocco), the Persian Gulf, the European Union and Eastern Europe.

Besides, the IFEMA organizes two international buyers programs that will bring to Madrid 466 guests from 57 countries.